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Ziracle Journal

Honest reads on living well and living sustainably.

How To Sleep Better

How To Sleep Better

Most sleep advice skips the mechanism. Here is what works, in the right order, based on how sleep biology actually functions.

By Hamish Lawson

June 15, 2026

The Sustainable Denim Guide: What a Better Pair of Jeans Really Costs

The Sustainable Denim Guide: What a Better Pair of Jeans Really Costs

A sustainable denim guide: the real cost of a pair of jeans, how to spot a pair built to last, and how to make the pair you own last longer.

By Annabel Lindsay

June 16, 2026

How to Declutter your Home Sustainably

How to Declutter your Home Sustainably

A sustainable declutter keeps things out of landfill. How to work through the bedroom, bathroom and kitchen without making a new problem.

By Lydia Oyeniran

June 15, 2026

Slow Fashion: How To Stop Moving So Fast

Slow Fashion: How To Stop Moving So Fast

What fast fashion actually does, what slow fashion is as a response, and how to shift your wardrobe without giving up style.

By Janet Home

June 15, 2026

The Sustainable Jewellery Guide: What “Ethical” Actually Means

The Sustainable Jewellery Guide: What “Ethical” Actually Means

What sustainable jewellery actually means, the certifications worth knowing, and how to tell real traceability from marketing.

By Annabel Lindsay

June 14, 2026

The Best Alcohol-Free Drinks (and what the science actually says)

The Best Alcohol-Free Drinks (and what the science actually says)

The best alcohol-free drinks worth your money: 0% spirits, low-ABV, and kombucha, with the science on what drinking less actually does.

By Lydia Oyeniran

June 16, 2026

The Grocery Shop that Actually Cuts Waste

The Grocery Shop that Actually Cuts Waste

Eco-friendly grocery shopping that actually cuts food waste: six steps, a seven-day plan, and the habits that save money as well as packaging.

By Lydia Oyeniran

June 15, 2026

The Sustainable Underwear Guide (The Easiest Swap in your Wardrobe)

The Sustainable Underwear Guide (The Easiest Swap in your Wardrobe)

A sustainable underwear guide: why GOTS-certified organic cotton matters, what to look for, and how to swap your drawer without replacing it all.

By Lydia Oyeniran

June 16, 2026

The Best Sustainable Clothing Brands: a Shorter List, for Good Reason

The Best Sustainable Clothing Brands: a Shorter List, for Good Reason

A shorter list of sustainable clothing brands worth buying from. Every one has passed the bar on materials, production and ethics.

By Hamish Lawson

June 15, 2026

Natural Ways to Boost Serotonin and Dopamine

Natural Ways to Boost Serotonin and Dopamine

Eight evidence-based daily practices to boost serotonin and dopamine naturally, from morning light and movement to scent, sleep and protein.

By Janet Home

June 16, 2026

How to Bring More Hygge into your Life

How to Bring More Hygge into your Life

What hygge actually means, why the feeling behind it matters year-round, and how to build a room that invites it in.

By Annabel Lindsay

June 15, 2026

The Truth About Microplastics In Our Cosmetics

The Truth About Microplastics In Our Cosmetics

What microplastics actually are, why they matter, and ten practical swaps that stop you adding to the problem at source.

By Janet Home

June 15, 2026

The Case for Buying Organic (and where to start)

The Case for Buying Organic (and where to start)

What organic actually means, why it is worth the switch, and the everyday categories where the benefit compounds fastest.

By Annabel Lindsay

June 15, 2026

Eco Swaps for Home: The Ones that Actually Move the Needle

Eco Swaps for Home: The Ones that Actually Move the Needle

Where household plastic actually comes from, which home swaps shift the numbers, and which ones you can skip without losing sleep.

By Hamish Lawson

June 15, 2026

The Plastic-Free Living Guide (without the guilt)

The Plastic-Free Living Guide (without the guilt)

A practical plastic-free living guide: one category at a time, one refill routine, and the swaps that cut 30 to 60% of household plastic.

By Lydia Oyeniran

June 15, 2026

Self-Care for Stress: Small Rituals that Actually Help

Self-Care for Stress: Small Rituals that Actually Help

Small, evidence-backed rituals for stress: a morning reset, a midday breath, an evening wind-down, and when to add an adaptogen.

By Annabel Lindsay

June 15, 2026

Healthy Skin: The Short List of what Works, and the Long Aisle you can Skip

Healthy Skin: The Short List of what Works, and the Long Aisle you can Skip

The skincare market wants you buying fifteen steps. The evidence points to about five, most of them free. Here is the short list, in the right order, the few products that earn a place, and how to read the label well enough to spot them.

By Hamish Lawson

June 16, 2026

How to Reduce Stress: What the Evidence Actually Says

How to Reduce Stress: What the Evidence Actually Says

Stress advice usually lands as a flat list of twenty things to try. Here is what actually moves cortisol, ranked, plus the one line on a supplement label that decides whether it is worth your money.

By Hamish Lawson

June 6, 2026

Is Wool Sustainable? The Honest Answer

Is Wool Sustainable? The Honest Answer

Wool is more complicated than the mental image suggests. What modern production actually involves, and what the alternatives can do.

By Annabel Lindsay

June 15, 2026

Biodegradable, Compostable, Recyclable: What these Words Actually Mean

Biodegradable, Compostable, Recyclable: What these Words Actually Mean

Biodegradable, compostable and recyclable all mean different things. Here's what each word really promises and how to read the labels.

By Amelia Marshall

June 15, 2026

Can Leather Be Sustainable? The Honest Answer

Can Leather Be Sustainable? The Honest Answer

Animal hide, plastic faux leather, or plant-based alternatives. The honest answer on whether leather can be sustainable, and what to buy.

By Lydia Oyeniran

June 15, 2026

Eco-Friendly Activities for Kids that are Actually Fun

Eco-Friendly Activities for Kids that are Actually Fun

Eco-friendly activities for kids that actually hold their attention: making, growing, cooking and outdoor play that teaches something real.

By Annabel Lindsay

June 15, 2026

Skinimalism Guide: Why less is more for your skin (and your mind)

Skinimalism Guide: Why less is more for your skin (and your mind)

A skinimalism guide: the three-product routine, the ingredients that actually work, and why a simpler approach beats a stacked shelf.

By Amelia Marshall

June 16, 2026

Creative Ways to Add Meditation into your Day

Creative Ways to Add Meditation into your Day

Seven ways to add meditation to your day without a cushion or twenty quiet minutes, from kettle moments to walking and breath boxes.

By Lydia Oyeniran

June 16, 2026

The Best Organic Facial Oils for Skin that’s Starting to Show its Age

The Best Organic Facial Oils for Skin that’s Starting to Show its Age

The best organic facial oils for fine lines: rosehip, argan, squalane and the rest, ranked by the clinical evidence behind them.

By Lydia Oyeniran

June 16, 2026

Is Foraging the Next Step for Slow Beauty?

Is Foraging the Next Step for Slow Beauty?

A seasonal guide to foraging for skincare in the UK, with four practical recipes and safety notes for each plant.

By Janet Home

June 15, 2026

Daily Habits for Mental Health: Small Changes, Real Results

Daily Habits for Mental Health: Small Changes, Real Results

Small consistent habits beat big overhauls for mental health. Here is what the research actually shows, and where to start tomorrow.

By Hamish Lawson

June 15, 2026

Eco Swaps for Beauty: The Ones that Actually Work

Eco Swaps for Beauty: The Ones that Actually Work

The bathroom swaps worth making, the ones that aren't ready yet, and how to switch without wasting what you already own.

By Hamish Lawson

June 15, 2026

A Beginner’s Guide to Sustainable Fashion: What Slow Fashion Actually Means

A Beginner’s Guide to Sustainable Fashion: What Slow Fashion Actually Means

What slow fashion actually means, why fast fashion is hard to resist, and the three questions to ask before you buy anything new.

By Hamish Lawson

June 15, 2026

Buy Less, Choose Well, Make It Last: How to Make Better Fashion Choices

Buy Less, Choose Well, Make It Last: How to Make Better Fashion Choices

Five practical habit shifts to buy less, choose well, and make it last. What to avoid, what to look for, and how to care for what you own.

By Lydia Oyeniran

June 15, 2026

Anti-Pollution Skincare, Without the Marketing Noise

Anti-Pollution Skincare, Without the Marketing Noise

Anti-pollution skincare that actually works: the three steps that matter, the ingredients with the evidence, and the claims to skip.

By Lydia Oyeniran

June 16, 2026

Zero Waste Beauty: The Formats Worth your Money

Zero Waste Beauty: The Formats Worth your Money

Zero waste beauty by format, not by brand: refillable compacts, solid bars, dental and deodorant swaps that actually work.

By Annabel Lindsay

June 15, 2026

What is Conscious Consumerism (and how to do it without becoming a full-time researcher)

What is Conscious Consumerism (and how to do it without becoming a full-time researcher)

What conscious consumerism really means: the five questions, four certifications and small swaps that do most of the work without the homework.

By Amelia Marshall

June 16, 2026

Best Foods for Bloating: What Actually Works and Why

Best Foods for Bloating: What Actually Works and Why

The best foods for bloating, the science on why they work, and the order to add them to your diet for real gut relief.

By Lydia Oyeniran

June 15, 2026

How to Buy Better Coffee: What the Certifications Actually Mean

How to Buy Better Coffee: What the Certifications Actually Mean

The Fairtrade logo does not cover everything. Here is what the main coffee certifications actually do, and what to look for beyond them.

By Hamish Lawson

June 15, 2026

Your Immune System does not need Boosting, it needs Supporting

Your Immune System does not need Boosting, it needs Supporting

The immunity aisle is full of things promising to supercharge your defences. Your immune system does not work like that, and the few things that genuinely help are mostly free. Here is what supports it, what just sells, and the short list worth your money.

By Hamish Lawson

June 19, 2026

How Food Affects your Mood

How Food Affects your Mood

How food affects your mood, from gut-made serotonin to the amino acids that build motivation, and what to actually eat.

By Amelia Marshall

June 15, 2026

Eco Swaps for Food and Drink: Where the Plastic Actually Comes From

Eco Swaps for Food and Drink: Where the Plastic Actually Comes From

Where most household plastic actually comes from, the food aisle swaps worth making, and what isn't yours to fix.

By Hamish Lawson

June 15, 2026

Zero Waste Swaps for Everyday Life: The Prioritised List

Zero Waste Swaps for Everyday Life: The Prioritised List

The zero waste swaps that actually move the numbers, in order of impact. Work top to bottom, replace when things run out.

By Hamish Lawson

June 13, 2026

Self-Care Guide: The Maintenance that Keeps Everything Else Running

Self-Care Guide: The Maintenance that Keeps Everything Else Running

A self-care guide built on what the research supports: journalling, movement, sleep, and when to stop managing alone.

By Annabel Lindsay

June 15, 2026

Balancing your Hormones: What Helps, What is Hype, and What to Change

Balancing your Hormones: What Helps, What is Hype, and What to Change

Most of what you are sold about balancing your hormones is a product in a nicer font. Here is what truly shifts them, what needs a doctor instead, and the one swap worth making in your bathroom cabinet.

By Hamish Lawson

June 12, 2026

Why Sustainable Fashion Usually Costs More (and why it’s still cheaper)

Why Sustainable Fashion Usually Costs More (and why it’s still cheaper)

Sustainable fashion has a higher sticker price for reasons that make sense. Cost per wear brings the maths back into balance.

By Annabel Lindsay

June 15, 2026

Eco-Home Essentials Worth Building a Room Around

Eco-Home Essentials Worth Building a Room Around

A room-by-room guide to eco home essentials worth choosing, with the format to look for and the reason to prefer it.

By Lydia Oyeniran

June 15, 2026

What gut health actually means, and what actually moves it

What gut health actually means, and what actually moves it

Gut health is built, not bought. Here is what the evidence actually backs, where fermented foods earn their place, and the one line on a probiotic label that tells you whether it is worth your money.

By Hamish Lawson

June 16, 2026

Mindfulness Products that Actually Help your Mental Health

Mindfulness Products that Actually Help your Mental Health

The mindfulness products worth keeping are the ones that lower the barrier to habits that actually shift the dial. Here is the short list.

By Annabel Lindsay

June 15, 2026

Beyond Diet Culture: Why the Restriction Model keeps Failing, and what works instead

Beyond Diet Culture: Why the Restriction Model keeps Failing, and what works instead

Why restriction-based diet culture keeps failing, the biology behind it, and how a neutral relationship with food actually looks.

By Lydia Oyeniran

June 15, 2026

Vegan Living Guide: What to Eat, Why it Matters, and How to Actually Stick with it

Vegan Living Guide: What to Eat, Why it Matters, and How to Actually Stick with it

A vegan living guide built on the evidence: what to eat, which nutrients need attention, and how to stick with it without making it a project.

By Hamish Lawson

June 15, 2026

Eco Swaps For Fashion: How to Buy Less, Spend Less, and Wear Better

Eco Swaps For Fashion: How to Buy Less, Spend Less, and Wear Better

Where fashion's impact actually comes from, why cost per wear changes the maths, and which wardrobe swaps do the real work.

By Hamish Lawson

June 15, 2026

How to Practise Self-Love (without the bubble bath trap)

How to Practise Self-Love (without the bubble bath trap)

Five evidence-backed ways to practise self-love day to day: sleep, food, skincare, slow breathing and a walk.

By Janet Home

June 16, 2026

From Bottle To Bar: Why You Should Switch To Zero-Waste Hair Care

From Bottle To Bar: Why You Should Switch To Zero-Waste Hair Care

Why modern shampoo bars work, how to switch without ruining your hair, and what the maths looks like on plastic, price and travel.

By Janet Home

June 15, 2026

A Practical Guide to Plant-Based Eating: How to do it well

A Practical Guide to Plant-Based Eating: How to do it well

You do not need to go fully vegan to get most of the benefit. Here is what the evidence says, what to stock, and how to make it work.

By Janet Home

June 15, 2026

Vegan Presents and Gift Ideas: 25 Where it Actually Matters

Vegan Presents and Gift Ideas: 25 Where it Actually Matters

A vegan crystal is just a crystal. Vegan chocolate, cheese, balms and bags are a real choice, because those things usually are not vegan. These 25 presents are the ones where the label actually does some work, all screened as truly free from animal ingredients.

By Hamish Lawson

July 3, 2026

You Cannot Clean your Home without Chemicals, and you do not need to

You Cannot Clean your Home without Chemicals, and you do not need to

"Chemical-free" cleaning is a marketing fiction. Water is a chemical. The real question is which ingredients, how much fragrance, and whether you are spraying any of it into the air you breathe. Here is what to distrust, what actually cleans, and the short kit worth buying.

By Hamish Lawson

June 19, 2026

From Bottle To Bar: Why You Should Switch To Zero-Waste Hair Care

Zero-Waste Hair Care

The bathroom is one of the easiest rooms in the house to clean up. Most of us reach for the same few products most days, which means a handful of smarter swaps can cut a surprising amount of plastic out of your life without asking you to overhaul how you live. Shampoo is a good place to start.

A household of four getting through a bottle of shampoo every two months will go through roughly 240 bottles in a decade. Scale that up across the UK and the numbers get harder to ignore. According to the UN Environment Programme’s Beat Plastic Pollution data, more than one million plastic bottles are purchased globally every minute — a figure that has held consistent across UNEP reporting and continues to rise, with global plastic production now estimated at 400 million tonnes per year according to the UNFCCC, a figure set to double by 2040. Most of those bottles end up in landfill, incinerators, or the ocean. A shampoo bar, by contrast, arrives in paper or compostable wrap and disappears down the drain as water by the time you’ve finished it.

Zero-waste hair care is the simple idea that you should be able to wash your hair without generating a new piece of plastic every few months. The products are the best they’ve ever been, the format travels well, and the savings stack up quickly. Here’s how it works, why it’s worth switching, and how to make the move without ruining your hair on the way.

What zero-waste hair care actually is

Zero-waste hair care covers any product designed to wash, condition or style your hair without relying on single-use plastic packaging. The best-known format is the solid shampoo bar, which looks a little like a bar of soap but is formulated specifically for hair. You wet the bar, rub it directly onto your scalp or between your hands, and work the lather through as you would with a liquid shampoo. Browse the Shampoo edit for options.

Conditioner bars, solid styling pastes, refillable glass dispensers and compostable sachets all sit under the same umbrella. The common thread is that the packaging either disappears entirely or goes back into a reuse cycle. Most bars arrive wrapped in a paper band, a card sleeve, or a thin compostable film. Some are shipped in nothing more than a cotton pouch.

The format isn’t new. Solid soaps have been used for thousands of years, and solid shampoos were the norm in most households until liquid detergents took over in the mid-20th century. What’s changed is the formulation. Modern bars use mild surfactants, plant oils and botanical extracts that give you the lather, slip and finish you’d expect from a premium liquid shampoo, without the water content and without the bottle.

A short history of the shampoo bar

Washing hair with a solid is older than the bottle. Liquid shampoo as we know it took off in the first half of the 20th century, and by the 1940s the bottle had become the default format in most Western bathrooms. The bar stuck around in one niche in particular: travellers, soldiers and outdoor-sports communities kept using solid shampoos because they were lighter, more durable and harder to spill.

Over the last two decades the bar has come back into the mainstream, pulled along by the zero-waste movement, rising awareness of single-use plastic, and a surge of independent beauty brands. What used to be a camping essential is now a bathroom essential, and the range on offer has moved well beyond a single all-purpose bar. You can find bars for fine hair, coarse hair, curly hair, oily scalps, sensitive skin, colour-treated hair and almost every other use case a liquid shampoo can cover.

The environmental case for switching

The core argument for zero-waste hair care is the packaging. A typical bottle of shampoo is largely water by weight, which means you’re paying to ship water around the world, bottle it, and throw the bottle away. A shampoo bar has almost no water in it, which compresses the same number of washes into a fraction of the size and weight.

The shipping maths are striking. One shampoo bar can replace two to three bottles of liquid shampoo, and a single shipping pallet can carry several times more bars than bottles for the same weight. Less water, less plastic, fewer trucks, lower emissions. Packaging-focused guidance from WRAP has repeatedly flagged beauty and personal care as one of the fastest-moving categories for single-use plastic, and one where lightweight, concentrated formats offer the clearest path to cutting it out.

According to the British Beauty Council’s Courage to Change report and its ongoing Great British Beauty Clean Up initiative (2025–26), the beauty industry produces over 120 billion units of packaging globally, with 86% of plastic beauty packaging not recycled in the UK. Only 14% of empties makes it to a recycling plant and ultimately only 9% is actually recycled. Every bottle that never gets made is plastic that never needs to be dealt with downstream. A typical bottle of shampoo is largely water by weight. A bar almost entirely isn’t.

What it does for your hair

The environmental case is the headline, but the formulation gap between shampoo bars and conventional liquid shampoos is narrower than most people expect, and in places it runs the other way. Many mass-market liquid shampoos rely on sulphates like sodium lauryl sulphate (SLS) and sodium laureth sulphate (SLES) for their thick foam. The American Academy of Dermatology notes that sulphates are effective cleansers, but can be drying or irritating for people with sensitive skin, eczema, rosacea or colour-treated hair.

Most well-formulated shampoo bars skip SLS and SLES in favour of milder surfactants like sodium coco-sulfate or decyl glucoside, combined with plant oils and butters that condition as they clean. A 2015 review in the International Journal of Trichology found that syndet cleansers using milder surfactants are gentler on the hair cuticle and scalp than traditional soap-based formulas. Bars also make it easier to avoid the silicones, synthetic fragrances and polymer thickeners that stack up in many liquid shampoos, because there’s less room in the formulation for filler ingredients.

There’s a transition period worth being honest about. If you’re moving from a silicone-heavy conventional shampoo to a bar, your hair can feel waxy or limp for a week or two while the coating you’ve built up washes out. A cider vinegar rinse (a tablespoon of apple cider vinegar in a mug of water, poured over and rinsed out) can speed that up. After the adjustment, most people find their hair feels lighter and looks healthier, and many can stretch washes further apart than before.

How to use a shampoo bar

The technique is simple, but the first few washes go better if you know what you’re doing. Wet your hair thoroughly. Wet the bar. Then either rub the bar directly onto the top of your head, working it along the hair from root to tip, or rub it between your hands to build a lather and apply that to your scalp. Work the lather in with your fingertips, massaging the roots rather than scrubbing the lengths, then rinse thoroughly.

If your water is hard, you may find the bar lathers less generously than it does in soft-water areas. A quick prep wash, rinsing your hair in plain water for longer than usual before applying the bar, helps. Some people follow with a solid conditioner bar. Others find the bar alone is enough, especially with shorter hair. Browse the Conditioner edit for options if you want to try one.

Storage is the one area where bars ask a little more of you than a bottle. Let the bar dry between uses. A draining soap dish, a bamboo tray or a small tin with holes works well. A bar left in a puddle will dissolve far faster than one stored dry, and you’ll get through your supply much sooner than you need to.

Shampoo bars travel better

If you travel, the bar format is practically made for your wash bag. UK aviation security regulations, as confirmed by the Civil Aviation Authority, continue to limit liquids, aerosols and gels in hand baggage to containers of 100ml or less at most UK airports. While new CT scanners are being progressively rolled out across UK airports — with Birmingham and Edinburgh among the first to lift the limit to 2 litres in 2025 — the 100ml rule still applies at the majority of departure points including Heathrow, Gatwick and Manchester as of June 2026. Solid shampoo bars are none of those things regardless: they are not liquids, gels or aerosols, and do not count against the allowance at any UK airport. You can pack a full-sized bar in your hand luggage without restriction.

The weight savings are real for longer trips too. One bar, which might weigh 50 to 80 grams, can cover the same number of washes as a couple of travel-size bottles plus a full-size bottle at destination. No leaks, no airport friction, no last-minute rush to buy a replacement from a hotel gift shop.

Longevity and value for money

The upfront price of a shampoo bar is usually higher than a supermarket bottle of shampoo, and that comparison is where a lot of people lose confidence in the switch. The full-cost picture looks different. A well-made bar will typically last for 50 to 80 washes, which is two to three bottles of liquid shampoo depending on the brand. Factor in the concentration, the packaging savings and the longer time between purchases, and bars generally come out ahead on price per wash.

They also take up a fraction of the cupboard space. A small shelf that used to hold three bottles can hold a six-month supply of bars stacked into a tin. If you’re living in a smaller home, or trying to keep the bathroom simple, that matters more than it sounds.

Progress, not perfection

Zero-waste hair care is one of the lowest-friction swaps in the zero-waste playbook. The products work, the environmental case is strong, the travel case is better, and the cost case holds up once you factor in how long the bars last. You don’t have to get every product in your bathroom right on day one. Switch the shampoo. See how it feels. Then think about the conditioner, the body wash, the toothpaste tablets and the rest of the shelf.

For the broader picture, read our guide to eco swaps for beauty and our breakdown of microplastics in cosmetics.

Every brand in the Beauty and Self-Care category on Ziracle has passed the same standard: honest ingredients, transparent formulation, and packaging that takes the environment seriously. For zero-waste hair care specifically, filter by Plastic Free or Organic to find bars and refillable options from brands that work this way by default.

Ready to switch? Browse the Hair Lab edit and pick the bar that suits your hair type.

FAQs

Will a shampoo bar work for my hair type?

For most hair types, yes, but the transition period is real. Fine hair tends to adjust within a week or two. Curly and coarse hair sometimes takes longer because the bar lathers differently and the hair may need time to rebalance. Colour-treated hair generally does well on bars because most are sulphate-free, which is gentler on dye. Hard water areas can affect lather and rinse-off, in which case a cider vinegar rinse (one tablespoon in a mug of water) can help. If your hair feels waxy for the first week, it’s usually buildup washing out, not the bar failing.

How long does a shampoo bar last compared to a bottle?

A well-made bar typically lasts 50 to 80 washes, which is roughly two to three bottles of liquid shampoo depending on the brand and how heavily each is used. Stored properly (dry between uses, in a draining soap dish or a tin with holes), a single bar can cover three to six months for most users. Stored in a puddle, it will dissolve much faster.

Are shampoo bars just soap with a new name?

No, and this is an important distinction. Early-generation bars were often true soaps (saponified oils), which have a high pH and can rough up the hair cuticle. Most modern bars are syndets, short for synthetic detergents, using mild surfactants like sodium coco-sulfate or decyl glucoside that sit at a pH similar to hair itself. Syndet bars behave far more like a liquid shampoo than a traditional soap. If you’re picking a bar for the first time, look for the word ‘syndet’ or a stated pH around 5 to 6.

Do shampoo bars actually clean as well as liquid shampoo?

Yes, in most cases, once you’re through the transition period. The 2015 International Journal of Trichology review cited above found that syndet cleansers are comparably effective to liquid shampoos, and gentler on the hair cuticle. The mental adjustment most people need is to lather from the bar directly onto the scalp rather than expecting a thick foam like they’d get from a sulphate-heavy bottled shampoo. Less foam doesn’t mean less clean.

Can I use a shampoo bar if I travel a lot?

Bars are one of the best travel formats going. They aren’t liquids, gels or aerosols, which means they don’t count against airport liquid limits. A single bar can replace multiple travel-size bottles and a back-up full-size bottle at destination. They don’t leak, don’t spill, and generally fit in a small tin or cotton pouch. The one caveat is to keep the bar dry between uses during travel, either in a dedicated bar tin or a wrapped cloth pouch.

The Truth About Microplastics In Our Cosmetics

Microplastics In Our Cosmetics

Microplastics are everywhere. In our oceans. In our seafood. In the air we breathe, and yes, in a surprising amount of what we put on our skin. The UK banned microbeads in rinse-off cosmetics back in 2018, and many other countries have followed, but the story doesn’t end there. Glitter, paints, polishes and detergents can still contain primary microplastics, and clothes shed plastic fibres every time they go in the wash.

Here’s what microplastics actually are, why they matter, and the practical swaps that stop you adding to the problem.

What are microplastics and microbeads?

Microplastics are any pieces of plastic under 5mm. Microbeads are a specific type of microplastic that was added to cosmetics and cleaning products for years, usually smaller than 1mm. On ingredient lists they appear as polyethylene (PE), polymethyl methacrylate (PMMA), nylon, polyethylene terephthalate (PET) or polypropylene (PP).

Primary microplastics like microbeads are manufactured small on purpose. Secondary microplastics are what happens when larger pieces of plastic break down in the environment. Both end up in the same places.

Pile of glitter spread over a white table

Why were microbeads added to cosmetics in the first place?

They were cheap. They had uniform size and shape, which made them less abrasive than natural alternatives like almond, oat or pumice. They didn’t degrade or dissolve, which gave products a long shelf life. They could add colour or sparkle to almost anything.

As cosmetic brands competed for space on pharmacy shelves, every new formula promised better performance. Microbeads turned up in everything from toothpaste and facial scrubs to bath bombs and hair gel.

toothbrush with toothpaste on it that has microbeads in it.

Why microbeads are a problem

Microbeads are designed to be washed down the drain. They’re also too small to be filtered out by water treatment plants, which means they pass straight through and enter rivers and oceans through treated wastewater. They don’t biodegrade.

Research from Plymouth University found that a single 150ml tube of facial scrub could contain hundreds of thousands of microplastic particles, with thousands released with every use.

Once in the sea, microplastics attract waterborne toxins and bacteria, which stick to their surfaces. Fish, insect larvae and marine animals mistake them for food. The particles block digestive tracts, and the accumulated pollutants can enter the human food chain through contaminated seafood.

A 2018 study in Marine Pollution Bulletin analysed every marine mammal necropsied around UK coastlines over four years and found microplastics in every single animal, across ten different species. A 2017 paper in Environmental Pollution estimated that the average European shellfish consumer ingests around 11,000 microplastic particles a year through their diet. The picture of human health risk has sharpened considerably since: a landmark 2025 study published in Nature Medicine, led by University of New Mexico researchers, found microplastics and nanoplastics in every human brain tissue sample tested — with concentrations in brains sampled in 2024 approximately 50% higher than in those from 2016, and even greater accumulation found in people with a documented dementia diagnosis.

Microplastics have been found in every marine mammal surveyed in UK waters.

What the UK ban actually covered

The UK microbead ban came into force in 2018 under The Environmental Protection (Microbeads) (England) Regulations 2017, stopping the manufacture and sale of rinse-off cosmetic products containing microbeads — defined as any water-insoluble solid plastic particle of 5mm or less. The UK government’s consultation and policy statement set out the scope and rationale, with equivalent regulations enacted separately in Scotland, Wales and Northern Ireland. The Netherlands, South Korea, Taiwan, Sweden, New Zealand, France, Canada, India, Italy and parts of the US have brought in similar legislation.

The ban was a win, but it was narrow. It doesn’t cover leave-on cosmetics, glitter, paints, polishes or detergents.

In 2023, the European Chemicals Agency confirmed a broader restriction on intentionally added microplastics under the EU’s REACH regulation — one of the widest restrictions ever adopted by ECHA, covering a much wider range of product categories than the UK ban and phasing in over several years. As of 2025, the first phase of restrictions on glitter and loose cosmetic microplastics has already taken effect across EU member states.

Secondary microplastics from synthetic clothing and single-use plastic are a separate problem entirely, covered in our guide to eco swaps for fashion.

How to avoid adding to microplastic pollution

Even with the ban in place, there are still plenty of places primary and secondary microplastics enter the environment. Ten practical things you can do:

  1. Check older cosmetics for the ingredient codes. Polyethylene (PE), polymethyl methacrylate (PMMA), nylon, polyethylene terephthalate (PET) and polypropylene (PP) are the main ones. If you spot them, use the product up carefully or bin it rather than rinsing it down the drain.
  2. Wear clothes made from natural fibres. Linen, hemp and organic cotton shed far less than polyester and polyamide, which release microfibres with every wash. Browse the Clothing edit for natural-fibre options.
  3. Choose natural paints, oils and polishes for your home. Acrylics, polyurethane and alkyds all contain types of plastic.
  4. Skip glitter. Even biodegradable glitter can contain residual plastic, and a 2020 study by Anglia Ruskin University found that several “biodegradable” glitters tested had similar ecological effects to conventional plastic glitter.
  5. Pick shoes made from natural fibres with natural rubber soles. Synthetic shoe soles are a measurable source of microplastic wear.
  6. Make your own household cleaning products from simple ingredients like bicarbonate of soda and white vinegar, or buy concentrated refillable formats from the Refillable Multi-Surface edit.
  7. Use natural fibre sponges and scrubbers for washing up and bathing. Loofah, cellulose and sisal replace synthetic sponges, which shed microplastics in wastewater.
  8. Switch to loose leaf tea. A 2019 study in Environmental Science and Technology found that a single plastic teabag steeped at brewing temperature can release billions of microplastic and nanoplastic particles into a cup.
  9. Cut back on single-use plastic to reduce secondary microplastic pollution at source.
  10. Support campaigns pushing for tighter regulation, like Beat the Microbead from the Plastic Soup Foundation, which tracks microplastics in cosmetics globally.

Progress, not perfection

The microplastic story isn’t a clean fix. There’s no single product you can buy that undoes it, and obsessing over every ingredient list is exhausting. The realistic move is to cut plastic at the points where you have control, starting with the things you buy most often.

For more on practical swaps, read our guides to eco swaps for beauty and eco swaps for home. Both are full of simple replacements you can make without overhauling your life.

Every brand in the Beauty and Self-Care category on Ziracle is screened against the standard, so you don’t have to read every ingredient label. Brands that are Plastic Free go a step further.Ready to switch? Browse the Healthy Skin edit for products that leave microplastics out by design.

FAQs

Are there still microplastics in cosmetics sold in the UK?

Yes, but fewer than before. The 2018 UK ban stopped microbeads in rinse-off products like scrubs, shower gels and toothpaste. It didn’t cover leave-on cosmetics (moisturisers, foundations, mascara), glitter, or other categories where plastic particles may still appear. Check ingredient lists for polyethylene (PE), polymethyl methacrylate (PMMA), nylon, PET and polypropylene. The EU’s 2023 REACH restriction will phase out intentionally added microplastics more broadly across those categories over the coming years.

What’s the difference between microplastics and microbeads?

Microplastics are any plastic particle smaller than 5mm. Microbeads are a specific type of microplastic, usually under 1mm, that were manufactured small on purpose and added to cosmetics and cleaning products. All microbeads are microplastics. Not all microplastics are microbeads. Many microplastics are secondary, meaning they come from larger plastic items breaking down in the environment.

Do I actually eat microplastics from seafood?

The evidence suggests yes, and the picture has grown considerably more concerning. A 2017 paper in Environmental Pollution estimated that the average European shellfish consumer ingests around 11,000 microplastic particles a year through seafood alone. Microplastics have since been found in table salt, bottled water, tap water, blood, breast milk and human placentas. 2025 study in Nature Medicine found microplastics and nanoplastics in every human brain tissue sample examined, at concentrations that increased by approximately 50% between 2016 and 2024. A separate 2024 study in the New England Journal of Medicine found microplastics in arterial plaque and linked their presence to significantly elevated risk of heart attack, stroke, or death. Long-term health effects are still being studied but the evidence for harm is strengthening rapidly. The current scientific consensus is that exposure is real, measurable, and worth reducing at source.

Are natural fibre clothes really better than synthetic ones?

For microplastic pollution, yes. Synthetic fibres like polyester, polyamide and acrylic shed microfibres during every wash, which flow through wastewater treatment and into rivers and oceans. Natural fibres like organic cotton, linen, hemp and wool don’t. Natural fibres have their own environmental footprint (cotton is water-intensive, conventional wool raises animal welfare questions), which is why certifications like GOTS and Fair Trade matter. A microfibre filter bag for your washing machine is a useful intermediate step if your wardrobe is mostly synthetic.

What about biodegradable glitter?

It’s an improvement on conventional glitter but not a clean answer. A 2020 study by Anglia Ruskin University found that several biodegradable glitters tested had ecological effects comparable to conventional plastic glitter in freshwater systems. The more conservative choice is to skip glitter altogether, or use properly compostable mineral-based alternatives for specific occasions rather than treating biodegradable glitter as a free pass.

Slow Fashion: How To Stop Moving So Fast

Slow Fashion: How To Stop Moving So Fast

Convenience now sits at your fingertips. You can order a jacket online tonight and have it draped over your shoulders by tomorrow evening. With that kind of ease, it’s no surprise that people are buying more clothes than ever, often without needing them.

Great choice brings great responsibility. And responsibility is what the slow fashion movement is asking us to take seriously. Shopping fast has a real cost: environmental, ethical and economic. Shopping slowly is the practical alternative, built around quality, longevity and the people making the clothes in the first place.

Here’s what fast fashion actually does to the planet and to garment workers, what slow fashion is as a response, and how to shift your own wardrobe without giving up style or affordability.

What fast fashion is

Fast fashion is inexpensive, on-trend clothing designed to move quickly from catwalk or celebrity inspiration to store shelves. Manufacturers mass-produce popular garments at lightning speed and for very low cost, targeting trend cycles that now turn over in weeks rather than seasons.

Commercially it’s been a runaway success. The speed and price point come at a cost. To make the numbers work, environmental corners get cut, labour standards get compressed, and quality gets stripped out of the finished garment. The result is a supply chain that has an enormous impact on the planet and on the people inside it.

How fast fashion affects the environment

To keep up with flash-in-the-pan trends and churn out the sheer volume of clothes required, fast fashion brands rely on cheap textile dyes.

According to the UNEP 2025 Annual Report on fashion’s environmental footprint, the textile industry produces between 2 and 8 per cent of global greenhouse gas emissions and uses the equivalent of 86 million Olympic-sized swimming pools of water every year. The Geneva Environment Network’s 2024 sustainable fashion update, drawing on World Bank data, confirms the industry remains responsible for around 20% of industrial wastewater pollution worldwide. The UNEP International Day of Zero Waste 2025 report added that the industry generates 92 million tonnes of textile waste annually, with production having doubled between 2000 and 2015 while the duration of garment use fell by 36 per cent. Dye runoff from textile manufacturing contaminates rivers and drinking water in many of the countries where clothes are produced.

If clothes are being sold for very little, the quality is low too. Polyester is one of the most widely used fabrics in fast fashion, and its environmental footprint is severe. A 2022 report from the Ellen MacArthur Foundation noted that polyester is derived from fossil fuels and sheds microfibres every time it goes through a wash cycle, adding directly to the rising levels of microplastics in our oceans.

Cotton is also a major offender. The global cotton supply chain is complicated, and fast fashion has pushed cotton farmers to the bottom of it. They’re largely invisible to the consumer and have almost no power to negotiate fair prices with traders.

The Fashion Transparency Index 2023 from Fashion Revolution found that 99% of major fashion brands still do not disclose the number of supply chain workers being paid a living wage — a figure that has not improved despite eight consecutive years of the index running. That lack of power has real-world consequences.

How fast is fashion really moving?

The speed at which garments are produced is matched by how quickly they get thrown away. A surprising share of the clothes in most wardrobes are never worn at all. WRAP’s largest-ever study of UK clothing habits — covering more than 44,800 items — found that the average UK adult owns 118 items of clothing, of which around 26% (31 items) have not been worn for at least a year, amounting to 1.6 billion unworn garments nationwide. That represents around £4,000 worth of clothing per household sitting unused. The most recent UK Textiles Pact Annual Progress Update (2024–25) shows the problem is growing: 17% more clothing was placed on the UK market in 2024 compared to 2019, pushing the sector’s total carbon footprint up by 10% despite per-tonne efficiency improvements.

rail with clothes hanging

That creates an enormous textile waste problem. WRAP’s Valuing Our Clothes research estimated that hundreds of thousands of tonnes of UK clothing end up in landfill every year, with the ‘wear it once’ culture driving increasing volumes of nearly-new garments into the bin. Even when clothes are donated, a sizeable share can’t find a second home and ends up exported, incinerated or dumped.

Around a quarter of adult wardrobes in the UK contain clothes that haven’t been worn for over a year.

The people who pay the price

Alongside the environmental cost is an ethical one. Fast fashion brands rely heavily on garment workers in lower-income countries who are paid low wages and often work without basic rights like safe conditions, clean water, regulated hours, or the ability to organise. Most consumers making a quick purchase online have no visibility into that side of the supply chain at all.

As the harms of fast fashion have become more widely reported, a growing number of activists, researchers, petitioners and brands have stepped in to raise awareness and direct shoppers towards a more considered way of buying. That push is what gave rise to the slow fashion movement.

What slow fashion is

Slow fashion is sustainability in a single unified movement, conscious and considered by design. The term was coined by researcher Kate Fletcher in a 2007 article for The Ecologist, which drew a direct parallel with the slow food movement. Fletcher, based at the Centre for Sustainable Fashion at London College of Fashion, argued that speed itself was a core driver of the industry’s damage. Slowing it down wasn’t about nostalgia. It was about aligning production and consumption with the realities of supply chains, resources and human labour.

Slow fashion is the direct opposite of fast fashion. It stands for designing, making and buying garments for quality and longevity. It favours slower production schedules, fair wages, lower carbon footprints and, ideally, zero waste. Designers working in a slow fashion model create timeless pieces built to last, and they consider the full product life cycle: the materials used, the human labour involved, and the intended life of the garment on the wearer’s back.

Like slow living, slow fashion is holistic. It focuses on purpose rather than pace. It pushes back against the default cultural settings of ‘more is more’ and ‘faster and cheaper are better’ and asks a harder question: what does this piece need to do, and how long should it last?

Organic cotton growing in a field

How to shop more slowly

Slow fashion is less about rules and more about habits. Six practical shifts that make a real difference to how a wardrobe behaves over time.

The 30 wears test

The slow fashion movement is about getting the most out of your wardrobe: wearing pieces in different ways, time and again. One of the simplest ways to adopt the mindset is the 30 wears test, launched by Livia Firth through her Eco-Age consultancy. The #30wears campaign proposes a single question to ask before any new purchase: will I wear this at least 30 times?

The campaign isn’t an instruction to stop buying clothes. It’s a nudge to think about clothes as investments rather than disposable entertainment. That single mental check filters out an enormous amount of impulse buying before it happens, and it directly reduces landfill waste and carbon footprint.

Donate your unwanted clothes

One person’s clear-out is another person’s wardrobe addition. Donating clothes to family, friends or a local charity shop gives items a second life and keeps them out of landfill. It also scratches the ‘something new’ itch without adding to the supply of virgin clothing.

A useful habit is one-in, one-out: every time you buy something new, donate or pass on something already in your wardrobe. It keeps the volume of what you own steady and forces you to think twice before each purchase.

Look after your clothes so they last longer

A piece from a slow fashion brand usually costs more, and that price tag tends to make you care for it more carefully. It’s also likely to be higher quality, made from better materials, in a workplace where employees are treated well. Engineered to last decades if you let it.

How you treat your clothes is the single biggest factor in how long they last. Cashmere can last a lifetime if you store and wash it properly. Denim keeps its colour longer if you wash it inside out and less frequently. A little effort on care routines pays off in years of extra wear.

Buy the right materials

If you’re unsure what to buy, stick to natural fabrics you’ve heard of: wool, silk, linen, organic cotton and hemp. Synthetic fabrics are produced in labs using chemicals derived from petroleum. They’re not biodegradable, and they shed microfibres every time you wash them, sending plastic directly into rivers and oceans.

Tencel and other closed-loop cellulose fibres are the exception worth knowing about. They’re semi-synthetic, made from wood pulp, and they perform well without the fossil fuel footprint of polyester or nylon.

Shop vintage

Vintage clothes are stylish, affordable and often more interesting than anything in a current high street rail. If you want to shop more slowly, a vintage or second-hand shop is one of the lowest-impact places to start. Every new item of clothing has a substantial carbon footprint attached to its manufacturing, while the energy needed to produce vintage clothing is effectively zero. Vintage plays a real role in reducing the industry’s reliance on new fibre production, dyeing and bleaching.

Mend and make do

In the 1940s, the Make Do and Mend campaign encouraged people to repair their clothes when they ripped or when buttons came loose. That was a wartime rationing measure, but the underlying idea translates directly to slow fashion. A small tear or a missing button is almost always fixable.

If you don’t have the time or the skills for a sewing machine, pay a professional to do it. A local tailor or alterations service can extend the life of a garment for a tiny fraction of the cost of replacing it. Repairing should be the default move, not a fallback.

Progress, not perfection

Slow fashion isn’t a set of commandments. It’s a way of relating to your wardrobe that treats clothes as things worth caring about. Buy less. Buy better. Wear things for longer. Mend what you can. Donate what you don’t wear. Shop vintage when you need something new. None of it requires a complete lifestyle overhaul.

For more on the broader picture, read our guides to why sustainable fashion costs more and eco swaps for fashion.

Every brand in the Apparel and Style category on Ziracle has passed the same standard: kind to the people making the clothes, transparent about materials and supply chain, built to last longer than a season. For brands with verified ethical and environmental credentials, filter by Fair Trade or B Corp.

Ready to shop? Browse the Clothing edit and pick pieces you’ll wear at least thirty times.

FAQs

What’s the real difference between fast fashion and slow fashion?

Speed, cost and lifespan. Fast fashion is designed to move from catwalk idea to wardrobe in weeks, at the lowest possible cost, with trend turnover measured in weeks rather than seasons. Slow fashion reverses all three variables: longer design cycles, higher unit costs that reflect fair wages and better materials, and pieces designed to be worn for years. The trade-off is that slow fashion items cost more at checkout. The pay-off is a lower cost per wear, less landfill waste, and better supply chain practices.

Is slow fashion just about buying expensive clothes?

No. Vintage, secondhand, rental and extending the life of clothes you already own are all part of slow fashion, and all are often cheaper than fast fashion over the lifetime of the wardrobe. The core principle is ‘buy less, wear more,’ not ‘buy premium.’ A thirty-wear shift in how often you use what you already own does more for both your wallet and the environment than upgrading every item to a certified ethical brand.

How do I know if a brand is actually slow fashion or just greenwashing?

Look for specifics, not slogans. Named factories, published supply chains, certifications you can verify (GOTS, Fair Trade, B Corp, OEKO-TEX), smaller collection sizes with longer lead times, and repair or take-back programmes. Brands that publish where their clothes are made, pay a documented living wage, and release fewer collections per year are doing the work. Brands that describe themselves as ‘conscious’ or ‘eco’ without backing it up with specifics usually aren’t.

What’s the 30 wears test?

A single question to ask before any new purchase: will I wear this at least 30 times? Launched by Livia Firth through Eco-Age, it’s designed to filter out impulse buying and reframe clothing as an investment rather than entertainment. The thirty-wear threshold is low enough to be realistic for most wardrobe pieces and high enough to rule out trend-driven items that will be dated within a season. If you can’t picture yourself wearing it thirty times, it’s probably not worth buying.

What are the most sustainable fabrics to buy?

Certified organic cotton, linen, hemp and Tencel sit at the top of most fibre assessments for their combination of durability, low water use (in the case of linen and hemp), and absence of pesticides or heavy chemical processing. Recycled wool and recycled cotton avoid the environmental cost of new fibre production. Avoid virgin polyester, nylon and acrylic where possible: they’re fossil-fuel-derived and shed microplastics in every wash.