Natural face serums
86 products12 brands
Natural face serum for hydration, glow and smoothing, with vitamin C, hyaluronic and botanical formulas plus routine bundles.Natural face serum for hydration, glow and smoothing, with vitamin C, hyaluronic and botanical formulas plus routine bundles. A hydrating serum suits most skin, so start there, then add a glow serum with vitamin C in the morning if your skin looks dull.
86 products12 brands
Bare Addiction
Clear Skin Mini Kit
Bare Addiction
Clear and Bright 5-Step Kit
Baie Botanique
Hydrate + Glow Duo
Baie Botanique
Rose Renew Skincare Bundle
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Choosing a natural face serum
A natural face serum delivers a concentrated dose of plant actives in a light texture that sinks in before moisturiser. A good moisturiser covers the basics, so a serum earns its place when you want to target dryness or dullness. Look for one or two key ingredients rather than a long list of extracts, and a dropper or pump that keeps the formula fresh. Maysama makes green rooibos light and pressed serums, Douvalls makes an active argan botanical serum and All Earth Mineral Cosmetics makes a multi-use face serum. Introduce one new serum at a time so you can tell what works. Every serum here met our standard on ingredients and transparency.
Hydrating serum and hyaluronic acid
A hydrating serum, usually made with hyaluronic acid, draws water into the skin so it looks plumper and feels softer. Bouclé makes Skin Soak hydrating face serum, and Pro White Teeth Kits makes HA5 hyaluronic serum. A face serum with hyaluronic acid works best on damp skin, sealed in with a moisturiser, or it can leave skin feeling tight in dry air.
Glow serum and vitamin C
A glow serum brightens dull skin, often with vitamin C, gentle acids or botanical oils. Bouclé makes a vitamin C face serum, SKNFED makes an AHA renewal serum and Kutis Skincare makes a radiance rose and frankincense serum. Use AHAs at night and wear SPF the next day, as they can make skin more sensitive to the sun. A face serum with vitamin C suits mornings under sunscreen. Keep vitamin C serums tightly closed and away from light, as they can lose strength once opened.
Serums for oily skin and routine bundles
A face serum for oily skin should be light, and Bare Addiction makes an anti-blemish boost serum. Wild Rising Skincare makes radiance and moonlight smoothing serums, with refills. Many serums here also come in bundles with a cleanser and moisturiser, which is an easy way to try a full routine from one brand. Layer thinnest to thickest: serum, then a cream from Face Creams, then an oil from Oils & Balms. Vegan Serums and Organic Serums narrow the range.
Common questions
Do you need a face serum?
No, but a serum is an easy way to add a targeted ingredient, such as hyaluronic acid for dryness. Use it after cleansing and before moisturiser.
How many drops of serum should you use?
Two to four drops cover the face and neck. Press it in rather than rubbing.
Can you use vitamin C and AHAs together?
It is gentler to use vitamin C in the morning and AHAs at night. Introduce one new active at a time and stop if your skin stings.
Should serum go on before or after moisturiser?
Before. Apply serum to clean skin, let it sink in for a minute, then follow with moisturiser.
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