Quarter
6 productsfrom £25
Certifications checked with the certifier, not the brand
About Quarter
Quarter addresses a common dilemma in the spirits market: the 'all or nothing' choice that often leads to excessive alcohol consumption. By focusing on 'light cocktails', Quarter provides a nuanced solution for those who appreciate the ritual and taste of a well-crafted drink but prefer to moderate their alcohol intake, ensuring enjoyment without full intoxication. What truly distinguishes Quarter is its innovative distillation process, meticulously crafting spirits that contain precisely one-quarter the alcohol, calories, and strength of conventional options. This careful approach ensures that while the impact is lighter, the intricate flavour profiles expected from premium spirits are fully preserved, delivering genuinely enjoyable and less intoxicating drinks. Quarter's philosophy is rooted in the understanding that spirits can often be too strong for many social occasions, and that drinking doesn't always have to result in intoxication. The brand enables drinkers to savour the moment and the taste, maintaining all the 'buzz' without the 'blur', by offering a sophisticated alternative to full-strength options.
Understanding the Quarter Standard
The Quarter standard is built around a clear set of criteria designed to simplify conscious shopping. We look for brands that demonstrate a verifiable commitment to their environmental and social impact. This includes assessing material sourcing, manufacturing processes, and end-of-life considerations for products. For example, many products within Quarter will feature certifications like GOTS for textiles, indicating organic status and fair labour practices, or FSC for paper goods, ensuring responsible forestry. We also prioritise brands that are transparent about their carbon footprint and actively work to reduce it, often through initiatives like carbon offsetting or investing in renewable energy. The aim is to provide a collection where you can trust that the products have been scrutinised for their genuine efforts towards sustainability, rather than just surface-level claims.
What to Look For in Quarter Products
When choosing from the Quarter selection, consider what aspects of sustainability are most important to you. If packaging waste is a primary concern, look for products that are refillable, come in recycled or recyclable materials, or are entirely plastic-free. For those prioritising ethical labour, seek out brands that are Fair Trade certified or provide detailed information about their manufacturing facilities and worker conditions. Ingredient transparency is another key factor, especially in beauty and cleaning products; Quarter features items with clear, understandable ingredient lists, often highlighting plant-based or naturally derived components. By focusing on these specific details, you can make an informed decision that aligns with your personal values and contributes to a more responsible consumption pattern.