Truffle Vegan Camembert Style Cheese Wheel
Truffle Vegan Camembert Style Cheese Wheel
£8.50A bloomy-rind wheel with a soft, creamy centre, infused with truffle oil and built to match its dairy original rather than approximate it. It is Honestly Tasty's best-seller, and it is on Ziracle because the brief behind it is to leave no compromise on flavour or texture.
In stock
Dispatched directly by Honestly Tasty from United Kingdom
UK standard delivery typically 1–3 business days
Shamembert is Honestly Tasty's best-selling wheel: a bloomy rind, a soft, creamy centre and truffle oil running through it for a deep, earthy richness.
The starting point matters. Honestly Tasty works backwards from the dairy original, taking its flavour, texture and behaviour as the benchmark, and does not begin with whatever plant-based ingredients are to hand. This wheel is the result: a cheese meant to stand alongside a baked camembert, not just nod in its direction.
Two ways to serve it:
- On a board: with crackers and condiments, it works as the centrepiece.
- Baked whole: it turns molten and gives you something to dunk into. A crusty loaf nearby is strongly advised.
Key facts:
- Format: whole wheel with a bloomy rind
- Texture: soft and creamy in the centre
- Flavour: infused with truffle oil
- Occasion: a natural fit for Christmas boards and sharing
Full ingredients, nutrition and storage details are listed in their own sections on this page.
Why it is on Ziracle: the founder, Mike, left a corporate career to close the gap between what dairy-free cheese promises and what it delivers. That personal standard decides which recipes get pursued and which get dropped, and this wheel is the one customers keep coming back for.
About Honestly Tasty
Most vegan cheeses ask you to compromise. They get close on one dimension — perhaps a reasonable texture, or a passable flavour — and fall short on the other. Honestly Tasty was built specifically because that compromise felt unnecessary. Mike walked away from a corporate career not to launch a food brand, but to fix something that had been bothering him: the persistent gap between what dairy-free cheese promised and what it actually delivered.
What makes Honestly Tasty different is the starting point. Most brands in this category begin with available ingredients and work toward an acceptable result. Honestly Tasty begins with the dairy original — the flavour, the texture, the way it behaves — and works backwards until the plant-based version genuinely holds up. That is a harder brief, and it produces a more honest product. Each recipe is developed until it can stand alongside its dairy counterpart, not just approximate it.
The founder-led origin matters here in a way it does not always. Mike was not filling a market gap identified by a trend report — he was solving his own problem, which means the standard is personal rather than commercial. That distinction shapes everything: which recipes get pursued, which get dropped, and which compromises never get made. It is the kind of quality signal that does not show up on a label but shows up in the product.