Organic Eau de Parfum No 1
Organic Eau de Parfum No 1
£50.00Haoma No 1 is scented entirely with essential oils (myrrh, geranium, patchouli, frankincense and more) with no synthetic fragrance, and 96% of the total formula is organic. It is handmade in small batches in England and won Editor's Choice at the 2021 Beauty Shortlist Awards.
In stock
Dispatched directly by Haoma from United Kingdom
UK standard delivery typically 1–3 business days
Certifications:
If you have only ever worn conventional perfume, No 1 will smell different. That is the point.
Haoma describes this as its signature blend: a unisex fragrance with layers of geranium, patchouli and green woody undertones. Floral, earthy and long-lasting. Every note comes from an essential oil listed individually on the label, rather than hidden behind the catch-all word 'parfum'.
Why it smells the way it does Haoma is open about the trade-off. Natural scents have a different profile from synthetic ones, which most people have come to associate with 'luxury'. The brand's own example is cost: organic myrrh essential oil runs at around £1,300 per kilogram, against roughly £10 for a synthetic equivalent. That gap is why so few perfumes are made this way.
Key facts
- Size: 50 ml (1.69 fl oz)
- Handmade in small batches in England
- 100% of total ingredients from natural origin
- 100% of ingredients, excluding water and minerals, are certified organic; 96% organic of total
- Listed as vegan by the brand, with the Soil Association organic and Vegan Society style marks shown on its packaging materials
- Unisex
- Awards: Editor's Choice at the 2021 Beauty Shortlist Awards; highly commended at the Natural Health Beauty Awards 2021
What is not in it Haoma states that No 1 contains no synthetic fragrance, parabens, phthalates, silicones, aluminium, mineral oils, petrochemicals or added preservatives, and nothing synthetic.
Trying it before you buy Haoma does not offer samples or testers. Each size must be independently certified for organic and vegan status, and essential oils do not hold their scent well on paper strips. The brand's advice is to expect a natural scent profile: it describes the character as earthy and woody rather than sweet and synthetic.
Wearing it Because it is made purely from essential oils, Haoma also classes it as an aromatherapy product. The ingredients, directions and storage guidance are listed in their own sections on this page, including the instruction to shake well before use and to discontinue use if irritation occurs.
About Haoma
The skincare market often presents a dilemma: choose between products that are 'natural' but may lack efficacy, or those that deliver results through conventional cosmetic science, often at the expense of botanical principles. Haoma was founded to bridge this gap, creating a range of plant-based formulations that perform with the precision of modern science while upholding the integrity of their botanical ingredients.
What truly sets Haoma apart is its unique formulation process, which involves a deliberate collaboration between experienced chemists and skilled herbalists. This approach ensures that each botanical ingredient is selected not just for its natural origin, but for its clinically evidenced activity. These botanicals are then thoughtfully paired with specific bio-engineered compounds, chosen to amplify their inherent benefits, resulting in synergistic formulas that offer targeted and demonstrable results.
Haoma views bio-engineering not as a deviation from its botanical philosophy, but as a powerful extension of it. The brand utilises these advanced compounds as precision tools, unlocking performance levels from plant ingredients that traditional extraction methods alone cannot achieve. This results in a skincare range that is deeply rooted in herbal tradition yet meticulously shaped by the latest advancements in cosmetic science.