Wrong Way Hoodie
Wrong Way Hoodie
This Sutsu hoodie is made from organic cotton, offering a softer feel and better quality that is designed to last for years, reflecting the brand's commitment to slow fashion.
In stock
Dispatched directly by Sutsu from United Kingdom
UK standard delivery typically 1–3 business days
Everyone needs a go-to hoodie, and Sutsu believes the best ones are made from organic cotton. This 'Wrong Way' hoodie combines superior quality with a softer feel, all while being kinder to the environment. The design itself is a playful nod to avian activity, capturing the majesty of a murmuration with a touch of rebellious spirit – perfect for those who always feel drawn to the path less travelled.
Sutsu has been carving its own path since 2004, driven by the belief that true happiness comes from living in harmony with our environment. This means creating menswear that not only looks good but is built to last. This is slow fashion at its best, designed to be loved and worn for years to come, rather than discarded after a season.
Sutsu is transparent about the costs involved in producing ethical fashion and provides clear guidance on how to care for your garments, ensuring your favourite streetwear pieces remain stylish and durable for a decade or more.
About Our Brand Sutsu
Sutsu provides contemporary streetwear for individuals who actively engage with their environment, offering a stylish yet conscious alternative to the rapid cycles of fast fashion. The brand addresses the need for durable, thoughtfully produced clothing that aligns with a progressive lifestyle, ensuring each piece is built to last and minimise its environmental impact.
What sets Sutsu apart is its integrated approach to sustainability, which has been a core principle since its founding. Each garment is designed in London and meticulously made in England, utilising sustainably sourced materials. This localised production model not only supports local craftsmanship but also significantly reduces the carbon footprint associated with long-distance manufacturing and complex supply chains.
The brand's name, derived from the Japanese word "sutsu 節" meaning the transition between two seasons, encapsulates its philosophy of accountability and continuous positive impact. This cultural inspiration underpins Sutsu's commitment to slow fashion, encouraging consumers to consider the longevity and ethical journey of their clothing choices.