Emmeline Pink Floral Print Midi Dress
Emmeline Pink Floral Print Midi Dress
£250.00A bamboo midi dress printed with florals that Deidei founder Hailea paints by hand, then cuts and sews in the UK in a limited run. It is on Ziracle because the print, the pattern and the production all trace back to one small studio.
Only 3 left in stock
Dispatched directly by Deidei from United Kingdom
UK standard delivery typically 1–3 business days
Certifications:
The Emmeline is a midi dress for days when you want something that looks considered without taking any effort. The floral motif is hand-painted by Deidei's founder, Hailea, so the print starts as original artwork rather than a stock pattern. Rouleau ties sit over the shoulders and the hem has a split to finish the line.
Hailea also cuts the patterns herself, which is how Deidei keeps control of fit. Each piece is made in a limited collection run, a deliberate move away from mass production.
Key features:
- Sheath fit
- Bra friendly
- Ties to waist
- Adjustable shoulder ties
- Unlined
- Bamboo
- Made in the UK
- Split in the hem
Why bamboo: it is the world's fastest growing woody plant and can easily be grown organically. It still needs chemicals to be made into fibres for clothing, but it does not generally require fertilisers or irrigation.
Made ethically in the UK. Digitally printed using Okeo-Tex standard dyes.
Sizing:
- Model is 175cm and is wearing a size S
- Available in S, M and L
The adjustable shoulder ties and waist tie let you fine-tune the fit, and the unlined construction keeps the dress light.
About Deidei
Deidei addresses the challenge of fashion waste by creating clothing that seamlessly blends personal style with environmental responsibility. The brand focuses on integrating circular design principles from the very beginning, ensuring each garment is crafted for longevity and end-of-life solutions, allowing individuals to look and feel good while positively impacting the planet.
What sets Deidei apart is its commitment to in-house design and development, with sustainability woven into every stage of the garment's lifecycle. Founder Hailea not only hand-paints all prints, ensuring unique aesthetics, but also meticulously cuts patterns to guarantee an exceptional fit. This hands-on approach allows for precise control over quality and ethical production.
Deidei's production model further distinguishes it through limited collection runs for each piece. This conscious decision actively reduces waste, moving away from mass production and ensuring that each garment is crafted with intention and care, reflecting a deep respect for resources and the environment.