A New Road In Zine
A New Road In Zine
A5 zine by Deidei founder Hailea and collaborator Ema Crompton, exploring the North of England through photography and visual storytelling — the kind of object a fashion brand makes when it has something to say beyond the garment.
In stock
Dispatched directly by Deidei from United Kingdom
UK standard delivery typically 1–3 business days
Some brands make lookbooks. Deidei made a zine.
About Our Brand Deidei
Deidei addresses the challenge of fashion waste by creating clothing that seamlessly blends personal style with environmental responsibility. The brand focuses on integrating circular design principles from the very beginning, ensuring each garment is crafted for longevity and end-of-life solutions, allowing individuals to look and feel good while positively impacting the planet.
What sets Deidei apart is its commitment to in-house design and development, with sustainability woven into every stage of the garment's lifecycle. Founder Hailea not only hand-paints all prints, ensuring unique aesthetics, but also meticulously cuts patterns to guarantee an exceptional fit. This hands-on approach allows for precise control over quality and ethical production.
Deidei's production model further distinguishes it through limited collection runs for each piece. This conscious decision actively reduces waste, moving away from mass production and ensuring that each garment is crafted with intention and care, reflecting a deep respect for resources and the environment.