Viraj Handloom Throw
Viraj Handloom Throw
This hand-loomed throw, crafted from breathable 100% cotton in a sophisticated zig-zag pattern, is made on a Fair Trade basis, ensuring every purchase supports both skilled artisans and community development.
Only 1 left in stock
Dispatched directly by So Just Shop from United Kingdom
UK standard delivery typically 1–3 business days
This Viraj Handloom Throw is designed for versatility and comfort, perfect for adding a touch of warmth and style to any space. Its distinctive zig-zag pattern and dark grey tassel fringing make it a chic addition to your home, while the breathable cotton ensures it's cosy without being stifling.
Whether you're looking for an extra layer on a cool summer evening in the garden, a comfortable ground cover for a picnic, or a snuggle companion on the sofa, this throw delivers. It also works beautifully to make a guest room more welcoming, offering an inviting, tactile cover with a sophisticated geometric design.
Care instructions: Handwash separately in cold water.
Composition: 100% handloom cotton
Dimensions: 125 x 150cm
About Our Brand So Just Shop
So Just Shop addresses the demand for distinctive, ethically produced lifestyle goods by connecting consumers with handcrafted accessories and homeware. In a market often dominated by mass-produced items, the brand champions traditional craftsmanship and provides a vital platform for artisans to share their skills and narratives, offering an alternative that values both beauty and social impact.
What truly sets So Just Shop apart is its unwavering commitment to empowering female artisans from some of the world's most vulnerable communities. Their collections, including ethical jewellery, are meticulously designed in collaboration with women-led artisan groups across Kenya, India, Nepal, and Colombia, utilising recycled gold-tone brass, aluminium, and silver, alongside locally sourced, sustainable materials.
Beyond the creation of beautiful products, So Just Shop focuses intently on generating meaningful labour and fostering economic independence. In 2021 alone, the brand generated 80,000 hours of work for its artisans, demonstrating a tangible commitment to improving livelihoods and fostering sustainable community development through fair trade practices.