Florence Rust Ruffle Midi Dress
Florence Rust Ruffle Midi Dress
This Florence midi dress from Deidei is made from 100% Lenzing Viscose using a closed-loop production system that reuses 99.8% of solvents and dyes, ensuring both fluid movement and a genuinely lower environmental impact.
Only 5 left in stock
Dispatched directly by Deidei from United Kingdom
UK standard delivery typically 1–3 business days
The Florence Rust Ruffle Midi Dress from Deidei offers an elegant silhouette with a focus on fluid movement and playful details. Its full skirt and delicate ruffle collar frame the neckline beautifully, while the softly elasticated waist and cuffs provide comfort and flexibility.
This dress is designed for a relaxed fit, featuring a keyhole neckline, batwing sleeves, and practical concealed pockets. Each piece is made in the UK, reflecting Deidei's commitment to ethical production.
Deidei prioritises circular design principles, ensuring that this garment is not only beautiful but also biodegradable and compostable. The use of Lenzing Viscose, produced in a closed-loop system, means that nearly all solvents and dyes are reused, significantly reducing waste.
- Relaxed fit
- Keyhole neckline
- Batwing sleeve
- Elasticated cuffs
- Tie neckline
- Concealed pockets
- Elasticated waist
Composition: 100% Lenzing Viscose
Care instructions: Model is 175cm and is wearing a size S
About Our Brand Deidei
Deidei addresses the challenge of fashion waste by creating clothing that seamlessly blends personal style with environmental responsibility. The brand focuses on integrating circular design principles from the very beginning, ensuring each garment is crafted for longevity and end-of-life solutions, allowing individuals to look and feel good while positively impacting the planet.
What sets Deidei apart is its commitment to in-house design and development, with sustainability woven into every stage of the garment's lifecycle. Founder Hailea not only hand-paints all prints, ensuring unique aesthetics, but also meticulously cuts patterns to guarantee an exceptional fit. This hands-on approach allows for precise control over quality and ethical production.
Deidei's production model further distinguishes it through limited collection runs for each piece. This conscious decision actively reduces waste, moving away from mass production and ensuring that each garment is crafted with intention and care, reflecting a deep respect for resources and the environment.