Florence Green Ruffle Midi Dress
Florence Green Ruffle Midi Dress
This Florence midi dress is made from 100% Tencel, a biodegradable fibre derived from sustainable FSC wood sources, and sewn in the UK by Deidei — making it a choice that feels as good as it looks.
Only 2 left in stock
Dispatched directly by Deidei from United Kingdom
UK standard delivery typically 1–3 business days
The Florence dress by Deidei is a vibrant reinterpretation of a vintage silhouette, combining sophisticated volumes with thoughtful details. It features a relaxed fit with a keyhole neckline and a full circle skirt, designed to flatter.
- Relaxed fit
- Keyhole neckline
- Batwing sleeve
- Elasticated cuffs
- Tie neckline
- Concealed pockets
- Elasticated waist
Composition: 100% Tencel
Care instructions: Machine wash cold with like colours. Hang to dry or tumble dry on low. Iron on low heat if needed.
Made in UK
About Tencel: Tencel is a type of Lyocell fibre derived from sustainable FSC wood sources. Its production uses a closed-loop process that recycles water and solvents, making it a more circular choice. Tencel is biodegradable and uses less water and energy to produce compared to conventional cotton, with non-toxic chemicals used in its manufacturing.
About Our Brand Deidei
Deidei addresses the challenge of fashion waste by creating clothing that seamlessly blends personal style with environmental responsibility. The brand focuses on integrating circular design principles from the very beginning, ensuring each garment is crafted for longevity and end-of-life solutions, allowing individuals to look and feel good while positively impacting the planet.
What sets Deidei apart is its commitment to in-house design and development, with sustainability woven into every stage of the garment's lifecycle. Founder Hailea not only hand-paints all prints, ensuring unique aesthetics, but also meticulously cuts patterns to guarantee an exceptional fit. This hands-on approach allows for precise control over quality and ethical production.
Deidei's production model further distinguishes it through limited collection runs for each piece. This conscious decision actively reduces waste, moving away from mass production and ensuring that each garment is crafted with intention and care, reflecting a deep respect for resources and the environment.