IT'S FREEZING IN LA! Issue 5
IT'S FREEZING IN LA! Issue 5
Issue 5 of IT'S FREEZING IN LA! digs into new frameworks for climate thinking in the aftermath of COVID-19 — interrogating green technologies, reflecting on what existing approaches have actually delivered, and asking what a credible post-pandemic environmental agenda might look like.
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There is a particular kind of publication that does not tell you what to think about the environment — it makes you think harder. IT'S FREEZING IN LA! is that kind of magazine, and issue 5 arrives at a moment when that rigour matters most.
Written in the shadow of the COVID-19 crisis, this issue takes the disruption as a starting point rather than a distraction. Green commentators were, at the time, speculating loudly about what the pandemic meant for environmentalism. IFLA! does something more useful: it explores new approaches to climate thinking rather than recycling familiar positions.
The issue opens with a provocation from Alexander Harris: "In this desert, in this country, under this reactionary government, nothing should have flourished here. And yet it did and still does." That tension — between hostile conditions and genuine growth — runs through every piece.
- Some articles propose substantial structural changes that could form part of a post-pandemic green agenda
- Others take stock of existing approaches, asking honestly what has and has not worked
- A third strand interrogates the ethics and purpose of new technologies that claim to improve the environment — not taking them at face value, but pressing on the assumptions behind them
This is not a magazine for people who want their existing views confirmed. It is for people who want green thinking to grow and evolve — and who understand that the harder questions are usually the more important ones.
IT'S FREEZING IN LA! is stocked at Sop because it reflects the same seriousness about place, environment, and honest inquiry that underpins everything the brand does. A good read alongside anything from the Norfolk range.
About Our Brand Sop
Sop, or Scents of Place, addresses the common issue of generic bodycare and fragrance by offering products deeply rooted in specific geographical locations. The brand was founded to move beyond vague natural inspirations, instead creating scents that authentically reflect the unique waterways, coastlines, and rural areas of Norfolk.
What truly sets Sop apart is its precise geographical inspiration and commitment to local culture. Each scent is anchored to a recognisable corner of Norfolk, with product names using local dialect. This deliberate choice connects the range to a living, spoken heritage, offering a more profound sense of place than typical mass-produced alternatives.
Sop's production approach prioritises diligence and sustainability over commercial speed. The brand views responsible processes as fundamental, ensuring that manufacturing decisions align with the same values that inspired its initial connection to the Norfolk landscape, rather than merely using sustainability as a marketing tool.