It's Freezing in LA! Issue 4
It's Freezing in LA! Issue 4
Issue 4 of It's Freezing in LA! gathers voices from around the world on how familiar landscapes have shifted over recent decades — a magazine that treats environmentalism as a living conversation rather than a lecture, and earns its place on Ziracle for exactly that reason.
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It's Freezing in LA! is an independent magazine that takes environmentalism seriously without taking itself too seriously. Issue 4 opens with a quote from artist Olafur Eliasson on the sound of ancient ice melting — air sealed in glacial pockets for thousands of years, finally released — and that image sets the tone for everything that follows.
This issue is organised around a single question: what does change actually mean for environmentalism? Not in the abstract, but in practice — the systems, the language, the landscapes that people know and have watched shift across their own lifetimes.
- Conversations with people around the world about how the places they grew up in have changed over recent decades
- An exploration of the different ways green processes are talked about — and why the language matters
- Practical ideas for changing systems, not just habits
It's Freezing in LA! sits in the tradition of independent publishing that treats its reader as someone who wants to think, not just be informed. The writing is considered, the design is minimal, and the editorial perspective is genuinely curious rather than prescriptive.
Stocked at Sop as part of a carefully chosen selection of objects and publications that reflect the same values the brand brings to its bodycare and fragrance work — a belief that the places we inhabit, and the way we talk about them, matter.
About Our Brand Sop
Sop, or Scents of Place, addresses the common issue of generic bodycare and fragrance by offering products deeply rooted in specific geographical locations. The brand was founded to move beyond vague natural inspirations, instead creating scents that authentically reflect the unique waterways, coastlines, and rural areas of Norfolk.
What truly sets Sop apart is its precise geographical inspiration and commitment to local culture. Each scent is anchored to a recognisable corner of Norfolk, with product names using local dialect. This deliberate choice connects the range to a living, spoken heritage, offering a more profound sense of place than typical mass-produced alternatives.
Sop's production approach prioritises diligence and sustainability over commercial speed. The brand views responsible processes as fundamental, ensuring that manufacturing decisions align with the same values that inspired its initial connection to the Norfolk landscape, rather than merely using sustainability as a marketing tool.