How to Quit Fast Fashion – Emma Mathews
How to Quit Fast Fashion – Emma Mathews
Written by Emma Mathews — founder of Socko, the sock brand built from recycled fishing nets and cutting waste — this signed guide delivers 100 practical tips for dressing well without feeding the fast fashion machine.
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Fast fashion is responsible for 21 billion tonnes of textile waste every year. Most of us already know something is wrong. What most of us lack is a clear, unsentimental plan for doing something about it — without ending up in a wardrobe full of compromises.
How to Quit Fast Fashion is that plan. Across 100 easy-to-follow tips, Emma Mathews walks you through the practical mechanics of building a wardrobe that works: what your clothing labels actually mean, how to shop more efficiently, how to keep your favourite pieces going longer, and how to stay on top of trends without buying into the cycle that produces them.
This copy is signed and sent by the author.
What the book covers:
- Reframing your closet — how to see what you already have differently
- Shopping more efficiently — fewer, better decisions
- Sustainably keeping up with trends — without the churn
- Making your favourite clothes last longer — practical care and repair
- Knowing what your clothes labels really mean — cutting through the greenwash
About the author: Emma Mathews is the founder of Socko, a sustainable British sock brand whose products are made from pre-consumer garment cutting waste, recycled plastic bottles, and ECONYL® regenerated nylon from fishing nets. Socko has been featured in the Independent, the Guardian, and Red magazine. Emma is a lifelong maker with a particular focus on combatting planned obsolescence through craft. She lives in London.
This is not a book written from the outside looking in. Mathews built a brand around the specific problem of textile waste in everyday essentials — the category most people overlook entirely. That background shows in the practicality of the advice: this is someone who has worked through the supply chain, the materials, and the consumer behaviour, and distilled it into something genuinely usable.
About Our Brand Socko
Socko tackles the often-overlooked issue of textile waste within everyday essentials, specifically focusing on socks. In a world grappling with the environmental impact of fast fashion, Socko provides a solution for durable, comfortable footwear that actively diverts materials from landfill, offering a more responsible choice for consumers.
What truly sets Socko apart is their innovative material composition, which transforms discarded resources into high-performance products. Their socks are made from a blend of 50% pre-consumer garment cutting waste cotton, 33% polyester from recycled plastic bottles, and 17% ECONYL® regenerated nylon from fishing nets, ensuring both exceptional durability and comfort.
Beyond material innovation, Socko champions a repair culture, a tangible commitment to longevity that extends the life of their products. Every pair includes a mending kit and darning instructions, empowering customers to participate in reducing textile waste and fostering a more sustainable consumption behaviour.