Flax and Loom

Flax and Loom tackles the significant environmental impact of traditional denim production, offering a considered solution for those seeking stylish yet sustainable jeans. By focusing on an exceptionally low carbon footprint, the brand provides a clear alternative to the resource-intensive processes common in the fashion industry.

What sets Flax and Loom apart is its integrated approach to sustainability, from raw material to finished garment. Hemp and cotton are harvested locally to the weavers, ensuring minimal transport. Every item is then stitched, eco-washed, and finished by partners in a family-run factory committed to fair wages and ethical labour practices.

This commitment extends to a fully localised production model, overseen by founder Phil Wildbore. This choice not only reduces the supply chain's environmental impact but also fosters strong relationships with producers, ensuring transparency and accountability at every stage.